The Most Wanted Auction is an annual event where over 35 honorees create once in a lifetime packages, presented for live auction. The goal of this event is to recruit Kansas City professionals to connect with the community and raise money to help fund the operating costs of the agency.

Brief: Increase the amount raised during the live auction event from $75,000 to over $500,000 within a 3-year period. Focus on attracting both established and up-and-coming Kansas City professionals, motivated to make a difference in the community.

Solution: Create a system for honoree nomination and if selected, each nominee participates in a full photo and video shoot that highlights their professional career and involvement with the agency. Attract honorees with a high-quality, formal cocktail auction and provide them with the assets they need to raise the money and market their auction packages. All honoree packages are then presented by live auction during the event.

Results: In 2019, the event raised $891,264 to help fund the operating costs of the agency.

Branding, Logo Design, Photography, Video Direction

Videos: Griffin Davis

During the national rebranding manifesto, I collaborated with Barkley advertising agency to launch the initiative by serving as one of the primary photographers for the rebranding content.

Brief: Create a compelling 1-minute video that explains the core belief of the brand and aim to appeal to a GenY audience, especially males. Additionally, provide photography assets that feature the Bigs and Littles in the video for other agencies to use for their fundraising and recruitment efforts.

Solution: Capture a mixed demographic of Bigs and Littles to provide content for use across multifunctional platforms.

Results: We used this video and photography to launch the new brand in a calculated effort to have the greatest impact nationwide.

Award: 2019 Philly Award Winner Gold, Identity Campaign for BBBSA Rebranding

Photography, Design

Video: Barkley

The Heart KC campaign is a brand awareness, multiplatform campaign designed to interact with new potential volunteers and donors. The monument traveled around to events in Kansas City, providing a fun photo opportunity while also connecting the community to the agency through social media platforms.

Brief: Bring awareness to the agency and increase our social media followers in a campaign that has never been done before.

Solution: Design an interactive monument that can easily be set up and taken down to move around the city at different events.

Results: Over the year the campaign ran, BBBSKC social media interactions increased over 50% along with new followers on Instagram, twitter, and Facebook.

Monument Design, Branding, Video Direction

Video: Griffin Davis

Monument Build: Dimensional Innovations

Step Up Big is a campaign partnering with professional athletes to bring awareness and raise money for the agency. Big Brothers Big Sisters Kansas City partnered with Eric Hosmer and Hunter Dozier of the Kansas City Royals. As part of the campaign, individual donors made pledges for each double that was hit by the athlete throughout the season. Every double scored brought in money for the agency.

Brief: Provide the athletes with branding and assets they can use to help raise money for the Step Up Big campaign.

Solution: To accommodate the athlete’s schedules, we captured all campaign content at Spring training, recording all video and photography in a single session. After capturing the content, all assets were turned around in less than one week, so that the campaign was rolled out for the Royals’ opening day. Assets included a custom website, a t-shirt provided to each individual donor, a video that highlights their involvement with the agency and photography to be used in email, social media and print ads.

Results: Both campaigns brought in more than $150,000 along with new volunteers and corporate sponsors.

Branding, Logo Design, Photography, Video Direction

Videos: Griffin Davis

Summer Bowl for Kids’ Sake is a two-week long fundraising event, in which volunteers form teams to raise money for the agency. This event aims to expand the community involvement each year.

Brief: When you hear the word bowling, it may not scream ‘fun’ to the average young professional. Instead, it may bring you back to the memories of attending a 12-year old birthday party. With all of the mud races and beer-pong tournaments around the city every year, we needed to change the bowling stigma.

Solution: Design a brand identity that helps to show the fun, lighthearted side to a summer bowling event. We promoted the event through multiple marketing platforms with fun illustrations and catchy bowling phrases. All participants are rewarded for their efforts with an all-inclusive night of bowling with their fundraising team.

Results: In 2019, the event raised $821,000 to help fund the operating costs of the agency.

Branding, Logo Design, Website Design, Illustration, Video Direction

Animated Video: Barkley

Commercial Video: Griffin Davis

All content on this page is speculative work, and has not been shown to Truly or the Boston Beer Company.

Concept/Strategy, Copy, Design

Various t-shirt designs printed for promotional use and sold in stores/online.